SG Gaming Background
SG Gaming, based in London, is a division of Scientific Games, which provides land based products across the UK in retail betting offices, arcades and bingo halls. Its reach also extends to the online market with its games among some of the most recognizable titles. The company is a combination of two major UK gaming companies, Barcrest and The Global Draw.
Barcrest has a long history in the industry having been founded in 1968. The company began supplying gaming machines in the UK. One of the most iconic brands is the Rainbow Riches series of Slots and most recently, bingo.
The Global Draw is a bit newer having started up in 1997. It’s another UK company that is renowned for introducing B2/B3 gaming machines to UK betting offices.
SG Gaming Products
SG products covers the licensed betting office, arcade and bingo sectors. Gaming products are developed by an in-house team and are available online and via mobile device. SG is the provider of not only its very own games but the games integrated into the Scientific Games family, which also includes WMS.
Some of the popular Slot titles include Ooh Aah Dracula, The Wizard of Oz Over the Rainbow, Black Knight II, Road Hog, Zeus II, The Big Cheese, Cash Code, Monty’s Millions, Monty Python’s Flying Circus, Rocky, Thai Flower and many more. Chance are if you’ve been to a bingo hall in the UK, you’ve played some of these games at Mecca Bingo or Gala Bingo among others.
The Rainbow Riches series has a variety of Slots including Rainbow Riches, Rainbow Riches Pure Gold, Rainbow Riches Money Mad Mushrooms, Rainbow Riches Field of Gold, Rainbow Riches Pure Pots, Rainbow Riches Party, Rainbow Riches Community Cash and Rainbow Riches Pots of Gold. In early 2015, the company launched a branded bingo room themed after the infamous leprechaun.
Additional games include variations of Blackjack and Roulette.
SG Games provides support to its customers 7 days a week whether they own gaming terminals in a retail environment or offer its online gaming content. SG Connect is a service that supplies companies with bespoke end-to-end solutions. The company provides a range of services along with the SG Connect service including consultancy, design, installation and support. The fully managed services cover everything from networking and data cabling to business efficiency. Retail customers benefit from the EPoS system used to capture information such as loyalty data, sale and even link multiple sites.